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About our logo
BACE is intentional about who we are and how we represent, empower, and uplift our community. We reflected and researched and finally decided on a meaningful logo that depicts Africa as the root of who we are as Black people around the diaspora. The African Andinkra symbols combined in our logo represent the purpose, vision, and mission of our nonprofit community organization.
The Sankofa bird represents the importance of learning from the past to create a prosperous future. The colors in the bird and text represent African cultural pride and heritage.
Black represents Black people around the globe. Black is for beauty, resilience, strength, identity, solidarity, and unity. It symbolizes the cultural heritage and pride of the African diaspora (from Africa to the Caribbean to the Americas and beyond),
The red depicts the blood, heart, and passion of the people. It represents the fight for justice, equality, equity, and liberation. The color red represents one love and one heart… it symbolizes the connected unity of all Africans / Black people regardless of geographical location.
The green represents the motherland of Africa and the power of the earth. All human existence is rooted in the African land and people. Green is a powerful representation of caring for our environment and climate. Additionally, green represents hope, harmony, prosperity, and the future.
The color gold/yellow represents enlightenment, empowerment, and upliftment. It symbolizes wealth, optimism, birth/creation, revolution, and creativity. It depicts the energy that flows from the power of the people united in truth and solidarity,
The Ananse symbol (depicted as the sun shining on the Sankofa bird) represents wisdom, warmth, wit, and wizardry. It symbolizes intelligence, resourcefulness, reason, her/his story, and glory. The color red in the center of the Ananse symbol represents the heart of the people united as one. It is one love, one heart. The Ananse symbol in our logo is the most powerful star that emits a web of magical rays that shine on us via our ancestral legacy of lore, labor, love, and liberation.